Statistics show that companies that develop a marketing plan for their campaigns and promotional projects increase the chances of success of their marketing efforts by more than three times and half of other companies that do not develop a plan. According to Philip Kotter, who is considered one of the fathers of modern marketing, the …
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Increasing conversion rates and then sales as a result, retaining customers, attracting new customers, increasing return on investment, and building brand reputation in addition to many other necessary requirements for project growth and success. You need a good budget for marketing, promoting the brand, and advertising products or services that work. Accordingly, all this is …
As a marketer or business owner, you should constantly search for new marketing methods and innovative marketing ideas to promote your project. This is to get out of the fierce competition in traditional marketing methods, and on the other hand, to diversify the marketing tools and means for your project. Moreover, in order to stay abreast …
Besides SEO and content marketing, SMM is an essential component of inbound marketing. Social media marketing has helped companies large and small reach more than 3.48 users worldwide and growing. Social networking sites have also become an important means of communication with family, friends and the world at large, self-expression, in addition to exploring and interacting …
You can’t find a complete sentence spoken by marketers without the target audience being one of its components. Everyone talks about him, talks to him, and appeals to him, but do marketers really know this audience they are talking about? Who is he? What are his challenges and fears, what are his motives for buying, what are his …
The projects seeks through its various marketing activities to bring more visitors to its website, with the aim of increasing sales and then profits. But the increase in sales does not depend on the mere arrival of the visitor to your site, as the largest percentage of site visitors will not make any purchase, even with …
How to increase sales with your website- 18 ideas for growth Read More »
Email marketing is 40 times more effective than Facebook and Twitter in acquiring new customers. In addition, it is a channel that generates a satisfactory return on investment, as every dollar spent in email marketing generates $38 in return on investment. Therefore, email remains one of the most powerful means used to spread brand awareness and generate more profits. But the most …
In 1971, in a historical moment very similar to the moment of the invention of the telegraph, the young man in his thirties and the American programmer, “ Ray Tomlinson ”, used marketing via mailing lists and sent the first e-mail message in history, and although he sent it to himself and then forgot about its content, …
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Customers are the foundation of any successful business, and managing relationships with them is an essential task that every project must pay attention to and focus on. Currently, this task is carried out by tools specialized in customer relationship management (CRM), but the question remains: How do you manage your relationships with customers successfully using these …
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The American philosopher “John Dewey” came out from exploring the depths of the human psyche by explaining the stages of the human purchasing process. Although marketing has evolved after more than a century, human psychology remains the same, and this explanation remains the basis for understanding buyer behavior and building the sales funnel to this day. …
Sales funnel: your loyal assistant for successful marketing campaigns Read More »
