Social media marketing (SMM) is a form of Internet marketing that uses social networking websites as a marketing tool. The aim of SMM is to produce content that users will share with their social network to help a company enlarge brand submission and deepen customer reach.SMM should not be directly disorganized with social media optimization (SMO), which like SEO use specific techniques, methods, and key terms to promote web traffic and awareness. although SEO works through search engines, SMO works through social media.

Social media marketing associates the use of social networks, consumer's online brand-related project and electronic word of mouth (eWOM) to successfully advertise online. Social networks such as Facebook and Twitter produce advertisers with information about the likes and dislikes of their consumers.