As an INTERNET MARKETING master plan, SEO considers how search engines work, the computer arranged algorithm which dominate search engine behavior, what people search for, the actual search terms or keyword typed into search engines, and which search engines are submitted by their targeted audience. Optimizing a website may involve managing its content, adding content, doing, and associated HTML coding to both increases its reference book too specific keywords and to remove fence to the indexing occupation of search engines. Promoting a site to increase the number of backlinks, or incoming links is another SEO strategy. By May 2015, the mobile search had exceeded desktop search.