IMPORTANCE OF DIGITAL MARKETING
Digital marketing definition-digital marketing is the marketing of products or services using digital technologies mainly on the internet. first of all digital marketing career, we learn the career option in digital marketing. there is seven type of career option in digital marketing. number one SEO(search engine optimization)SEO full name is search engine optimization.
When we type any keyword in any search engine for example Google, Bing then open the SERP(search engine result page),many links open on the first page if we want my website link comes in the first page of search engine result page, SEO optimize our website link in the first page of SERP according to our rank. The second number is the ad words campaign manager- this new name is Google ads. Google ads is an online advertising platform by Google where advertiser pay to display a short advertising, services offering and products listings and video content and create some mobile application installs within the Google ad network to web users. Third career option is social media marketer- social media marketing is the use of social media platform, for example, Facebook and websites to promote a product or services. When using social media marketing, firms can allow customers and online users to post user create content, also known as earn media rather than use marketer prepared advertising copy.
The fourth number of career option is digital media planner- digital media planner will identify which media platforms will best advertise his client’s brand or product. He will work within advertisement agencies or media planning and buying agencies with aim of increasing the impact of advertising. Fifth career option is the content marketer- content marketing is a calculated marketing approach focused on creating and giving out valuable, relevant and consistent content to attract and keep hold of a clearly defined audience and ultimately, to drive money making customer action. Sixth career option is e-commerce sales professional- India has an internet users base of about 470 million as of July 2017, approx 40% of the population. India is the second largest internet users in the world. China is the first largest internet user base in the world.
In India, cash on delivery is the most preferred payment method. Demand for international customer products is getting larger much faster than in country supply from permitted distributors and e-commerce offering. The benefit of traditional marketing-we can reach easily our target local people, for example, a radio advertises might play in one location your city or village. Or mailbox flyers will go to households in a select number of dormitory area.it is easy to understand. It can be easily understood by most people because we are already exposed to this kind of plan. A benefit of digital marketing-we can target a local audience but also an international one. Our audience can choose how we want to receive our content[ while some person liked to read a blog post, another person likes to watch a YouTube video. Traditional marketing does not give the audience a choice. Online people get the choice to select in or out of communications and often it is applicable because we were the ones looking for it in the first place. Do not underestimate the power of market separation and tailored marketing. The framework of digital marketing is unaware to aware and aware to interested and interested to the buyer and last buyer to the loyal customer.